- UAP
- UBP
- UCP
- Uniform Resource Locator
- Unique Advertising Proposition
- Unique Buying Proposition
- Unique Communication Proposition
- Unique Selling Proposition
- Unternehmenskommunikation
- Unternehmenskultur
- Unternehmensstrategie
- Unternehmung
- URL
- Usability
- User Generated Content
- user-created content
- User Experience
- USP
- UX
- UX‑Design
- UX‑Texting
- UX‑Writing